Produce a local pro-water campaign
Photo Credit: Louisville Pure Tap
Gatorade hired Olympic runner Usain Bolt to market water as the “enemy” of athletic performance in a mobile game for teens. Share the video about this shameful strategy.
Turn this "enemy" (of Big Soda, that is) into a buddy in your community. Develop a local promotional campaign like "Louisville Pure Tap" or "I Love NY Water."